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Archive for December, 2009

30 Bad Ways to Build Links

Here are a few link buiding methods that may destroy your brand or get your site banned/penalized/filtered from major search engines, or both.

Directories

1. Submit your site to 200 cheesy paid directories (averaging $15 a pop) that send zero traffic and sell offtopic run-of-site links.

Forum Spam

2. List 100 Web sites in your signature file.

3. Exclusively post only when you can add links to your sites in the post area.

4. Post nothing but “me too” posts to build your post count. Use in combination with a link-rich signature file.

5. Ask questions about who provides the best [WIDGET], where [WIDGET] is an item that you sell. From the same IP address create another forum account and answer your own question raving about how great your own site is.
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71 Good Ways to Build Links

Love for Lists

1. Build a “101 list”. These get Dugg all the time, and often become “authority documents”. People can’t resist linking to these (hint, hint).

2. Create 10 easy tips to help you [insert topic here] articles. Again, these are exceptionally easy to link to.

3. Create extensive resource lists for a specific topic .

4. Create a list of the top 10 myths for a specific category.

5. Create a list of gurus/experts. If you impress the people listed well enough, or find a way to make your project look somewhat official, the gurus may end up linking to your site or saying thanks. (Sometimes flattery is the easiest way to strike up a good relationship with an “authority”.)

Developing Authority & Being Easy to Link At

6. Make your content easy to understand so many people can understand and spread your message. (It’s an accessibility thing.)
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